Recently, "Liweisi," a well-known national hair care brand of Zhongshan Jiali Fine Chemical Co., Ltd., has established a strategic partnership with CCTV.com. This collaboration holds significant implications for professional hair care brands entering the e-commerce market and lays the groundwork for Zhongshan Jiali Fine Chemical Co., Ltd.'s brand upgrade.
CCTV.com is the official website of China Central Television, China's leading media website, and ranks among the top six national official websites. Information from CCTV holds absolute authority. CCTV.com provides cutting-edge scientific and technological innovation information nationwide and is one of the best related information media platforms in China. The strategic partnership between Zhongshan Jiali Fine Chemical Co., Ltd.'s "Liweisi" brand and CCTV.com represents a powerful alliance of major brands. Through this collaboration, CCTV.com will provide comprehensive promotional support for Zhongshan Jiali's 20-year national brand, "Liweisi." The "CCTV.com Strategic Partner of the Investment Channel" or "CCTV.com Brand Promotion Partner" logo can be used on Zhongshan Jiali's website, various forms and invoices, various certificates, outer packaging boxes, product hang tags, and other promotional materials. In recent years, "Liweisi" has experienced rapid growth due to its excellent quality, forward-looking fashion insights, and comprehensive after-sales service. Brand awareness and influence have steadily increased, attracting attention from major media outlets. This collaboration with CCTV.com serves as strong evidence of the "Liweisi" professional hair care brand's success. With a high industry reputation ranking among the top three professional hair care products in China, product quality meets US and EU standards; "Liweisi" has successively won the "Most Competitive Excellent Brand in China's Beauty Industry," "Excellent Brand in the Professional Hair Product Category of China's Cosmetics Industry," and "Best National Brand in Hair Dyeing." "Liweisi" professional hair care products are manufactured strictly in accordance with the standards of the company's ISO 9001:2008 International Quality Management System Certification, ISO 22716 Cosmetics Good Manufacturing Practices Certification, and GMPC Cosmetics Good Manufacturing Practices Certification. ("Company Honors") "Liweisi" hair dye cream uses an internationally advanced five-ring technology formula, which is safe, gentle, and has a pleasant fragrance. Unique color-fixing factors firmly lock in pigments, deeply penetrating the hair shaft to maintain vibrant and saturated color. It contains mink oil deep conditioning factors and amino acid vitamin components, providing hair with various necessary nutrients, resulting in healthy and shiny hair after dyeing. At the same time, "Liweisi" hair products are highly competitive in terms of price, brand, quality, and after-sales service. Environmental protection has been a popular selling point in recent years, extending to various fields, as if environmental protection has become a fashion trend. However, instead of loudly advertising environmentally friendly products, it's better to start with daily hair care and styling, allowing environmental protection to truly integrate into our lives. "Liweisi" brand hair products have all undergone strict testing by relevant national departments and possess hygiene licenses and production licenses, including national makeup special character numbers and hygiene approval numbers, which are characteristics of major hair care product brands.
This strategic cooperation with CCTV.com is a powerful alliance. CCTV.com is the ideal platform for innovative companies to realize their brand dreams. "Liweisi" hair products already enjoy considerable brand recognition within the industry. "Liweisi" chose to collaborate with CCTV.com hoping to leverage CCTV.com's advantages to enable its vast customer base to benefit from CCTV.com's credibility and influence for broader dissemination, allowing the professional hair care brand to more smoothly enter the e-commerce market and more quickly transform "Liweisi" hair products into a mass-market brand.